As much as I love SEO, there are quite a few tedious aspects to it.
I’m a devout believer in the idea that you should automate as much as you can and you’ll achieve more for your efforts.
Enter IFTTT, or If This Then That. IFTTT is my all time favorite productivity and efficiency tool for SEO and social syndication. It makes my life much easier. I will now do a quick run through explaining it and highlighting why I think IFTTT so important.
How does IFTTT work?
IFTTT derives its name from the programming conditional statement if this, then that.
Everything IFTTT can do is accomplished through applets. These are tiny programs that you can create which use triggers to execute actions.
IFTTT is a web based service that lets you create simple connections between the apps, services, and devices you most frequently use. If a given condition is met, then the service triggers an automation sequence.
Originally, you would create connections, known as recipes, between two devices, apps or services. Now they are known as applets.
For anyone familiar with Excel parlance, a recipe or applet functions similarly to a macro, it eliminates the need to perform repetitive steps for common tasks.
Examples of general IFTTT automation:
Save any picture you get tagged in on Instagram to your Dropbox account.
Back up new WordPress blog posts to Evernote when they go live.
Get an email or text message when the International Space Station passes over your house.
Yes, this is actually a thing!
IFTTT Applets for SEO
You can either create your own applets or use any of the millions already made by developers and other members of the IFTTT community.
Here are some good choices for SEO:
Track Competitor Backlinks
Track SERP Movements
Monitor Brand Mentions
Just looking at the above examples, you can already get a sense of how much time IFTTT can save over the long haul. IFTTT training can save you a ton of time by giving you the best applets set up to do the social media posting automatically. You do one post and IFTTT does the rest.
Consider picking up the course IFTTT Super Charged to give you the most advanced social syndication networks available today. In this IFTTT training you will learn ever step of setting up the applets for the social network automation.
Alternatively, go through the millions of applets on the IFTTT website and see what ones you find useful.
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